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Why You Should Care About Website Architecture When It Comes to Your SEO
Moz’s Whiteboard Friday on IA and SEO I’ve always had a thing for site architecture and designing sites that are both user AND search engine friendly. However, it can be a bit challenging, especially...
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Let’s Dispel Two Myths About Blog Posting Frequency & Word Count
Watch this video: Moz’s Whiteboard Friday – The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x Information has been floating around for a while that suggests you will rank better in...
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Using Latent Semantic Indexing to Improve Your SEO Ranking and Boost Organic...
When was the last time you sat down to write an amazing piece of content, pulled out your mathematical matrix for determining the most valuable keyword phrases, and set to work with a smile on your...
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What is Web Spam?
Web Spam: Intentional attempts to manipulate search engine rankings for specific keywords or keyword phrase queries. But isn’t that what SEO is? Trying to get your website content to rank better in...
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A Simple Guide to Link Prospecting
You can break down SEO into two major categories: On-Page SEO: Ensuring your title tags, meta tags, site architecture, and content are optimized for near-perfect search engine comprehension and...
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How to Optimize Your Website for Google’s Mobile-First Index
We know that Google’s mobile-first index is coming. As is the norm with Google, we’re just not sure when. At the SMX Advanced conference in Seattle back in June, Gary Illyes said the launch will...
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4 Ways to SEO Proof Your Influencer Marketing Strategy
A few years ago, there was a joke that was going around on the internet. It goes something like this: “What is the best place to hide evidence of your wrongdoings? Page 2 of Google Search results!”...
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What is Domain Authority?
A 1-100 score predicting how well a site will rank in major search engines. Domain Authority is a measure of how well a website is likely to perform in search engine results. It’s a search engine...
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How to Integrate SEO and PPC Together to 3X Your Sales
Both SEO and PPC have their advantages and disadvantages for content marketers. While SEO costs less and is more sustainable, it’s much more challenging to attract traffic and to keep up with the...
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7 Inventive Ways to Improve Your Organic CTR Using Google Search Console
In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about...
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9 Ways to Use Heatmaps to Improve Your SEO
Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not trying to be evil — you’re just trying to understand...
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How To Get Google To Index My Website
Site indexation may seem like a fairly passive task. Just write some content, optimize it for search engines, upload it to your site, and just wait for the magic to happen — right? Not necessarily....
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How to Increase Your Ranking by Mixing “Hidden” Keywords in Your Content
Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals… While all these big words swallow up the digital marketing world today, one tiny detail sobs in the...
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How to Get Quality Backlinks for SEO: 6 Smart Ways
Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. But you have to be cautious with how you go about earning...
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The 9 Best Free Keyword Research Tools for Startups
Many startups begin with an idea but lack deep financial resources. As a result, they’re often reluctant to spend money on anything that isn’t absolutely necessary. If there’s a way to accomplish a...
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What is SEO and How to Convert Your Traffic
Whether you’re a business owner, marketer, or simply someone who wants to learn more about digital marketing, you’ve likely come across the term “SEO” at least a handful of times. That’s because while...
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SEO Tools and Tips To Boost Your Rankings
Why do I need the best SEO tools when I can promote my business through social media platforms? How does SEO help my business? Doesn’t paid advertising get better results? Isn’t SEO dead? If you are...
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The Crazy Egg Guide to White Hat Link Building Techniques
Link building is one of the most essential aspects of SEO, yet also one of the most misunderstood and difficult pieces of the search marketing equation. We all know that acquiring high-quality links...
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The Essence of SEO: What Is High-Quality Content?
In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that...
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How to Get Traffic to Your Website (Neil Patel’s Ultimate Guide)
We talk a lot about improving your website conversion rates on the Crazy Egg blog, but do you want to know the simple truth? Optimizing your website for conversions is step two. Knowing how to get...
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